Consumer Attitude, Socio-demographics and Adoption of Climate Change Measures Osadebamwen Anthony Ogbeide and Ideba Ele (2016). Consumer Attitude, Socio-demographics and Adoption of Climate Change Measures. Mayfair Journal of Agriculture Development in Emerging Economies Vol. 1, Iss. No.2, Pp 12-31
Abstract
The objectives of this study were to determine the influence of consumer attitude towards adoption of climate change adaptation measures and to explore whether the socio-demographics of the consumers have any effects on the adoption of the measures. The study was conducted using a questionnaire to query respondent consumers. A 500 useful survey was analysed with Stata 12 statistical software. Descriptive statistics, factor analysis, reliability test and ordered probit regression model functions were used to generate the results. The results revealed that the consumer attitude towards climate change was positive and also indicated the standpoint from where actions are required. The outcomes of the socio-demographic variable were significant but mixed for the various characteristics of the variable. These outcomes have implications for the actions against climate change. It is important to deepen positively; consumer attitude towards climate change through continuous creation of awareness and enlightenment. The use of role models and opinion leaders is inevitable; their positive actions against climate change will help in the formation of positive attitude and behaviours towards the phenomenon. The limitation of the study included the nature of the questions. The survey questions were explicit in nature and may not actually reflect the actual behaviour of the consumers. Implicit approach which involves the observation of the demonstrated behaviours of the survey respondents is recommended.
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