Meat Industry Development in Nigeria: Implications of the Consumers’ Perspective
Osadebamwen Anthony Ogbeide (2015). Meat Industry Development in Nigeria: Implications of the Consumers’ Perspective , Mayfair Journal of Agribusiness Management 1(1), 59-75

Abstract 

The study was conducted in three local government areas of Edo state of Nigeria. Livestock development/husbandry is growing with livestock – goat, sheep, pig, poultry and cattle very popular in production and consumption. The increasing social economic position of consumers in the developing countries – particularly in Nigeria plays an important role in the food consumption patterns. Consumer preference for quality meat is becoming evident with important consequences for the transformations in the livestock industry. However there is not much known about how consumers value the quality of meat or how it affects their preference. This study’s objectives are to determine compositional quality preferences of consumers and to use the outcome of the objectives to advance improvement in the livestock industry. A convenient non probability sample of 343 respondents was used to obtain the study data and the data was then analysed with Stata 12 analysis software. Lean meat was the most preferred, followed by lean meat with moderate fat. Price, availability and social economic factors were significant in determining consumer preference. The study has strong implication for livestock management – stock selection, breeding, pasture management and housing. This study has some limitations – the size of the sample and its homogeneity make generalisation difficult considering the diversity of the country.

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