Volume 1, Issue 1
Nigeria Wine Market: The Implications of Consumers’ Socio-demographics and Preference Osadebamwen Anthony Ogbeide & Ideba Ele (2015). Nigeria Wine Market: The Implications of Consumers’ Socio-demographics and Preference. Mayfair Journal of Agriculture Development in Emerging Economies, 1 (1), 14-30
Abstract The popularity of wine in the alcoholic beverage market is growing in Nigeria and is projected to hit US$370 million this year – 2015. From the differences in culture and orientation of Nigerians, it is not clear whether the growth in the wine market is as a [...]Read more