Volume 1, Issue 1
Segmenting the Nigerian Wine Market Using a Combination of Segmentation Methods Osadebamwen Anthony Ogbeide & Ideba Ele (2015). Segmenting the Nigerian Wine Market Using a Combination of Segmentation Methods. Mayfair Journal of Agribusiness Management Vol. 1, Iss. No.1, Pp 76-93
Abstract The study investigated consumers in an emerging wine market with a view to gain an understanding of how to serve them best. The main objective of the study was to segment the consumers into serviceable groups using a combination of psychographic, socio-demographic and [...]Read more
Meat Industry Development in Nigeria: Implications of the Consumers’ Perspective Osadebamwen Anthony Ogbeide (2015). Meat Industry Development in Nigeria: Implications of the Consumers’ Perspective , Mayfair Journal of Agribusiness Management 1(1), 59-75
Abstract The study was conducted in three local government areas of Edo state of Nigeria. Livestock development/husbandry is growing with livestock – goat, sheep, pig, poultry and cattle very popular in production and consumption. The increasing social economic position of [...]Read more
Consumer Willingness to Pay a Premium for the Health Benefits of Organic Wine Osadebamwen Anthony Ogbeide, Randy Stringer & Christopher Ford (2015). Consumer Willingness to Pay a Premium for the Health Benefits of Organic Wine, Mayfair Journal of Agribusiness Management 1(1), 1-23
Abstract Concerns about human health are evidently considered in the food and wine market and information at the domain of consumers has led them to become conscious of organic product as an alternative to the conventional products. However the exact behaviours of consumers [...]Read more
Consumer Willingness to Pay a Premium for Organic Wine: Discriminant analysis Osadebamwen Anthony Ogbeide (2015). Consumer Willingness to Pay a Premium for Organic Wine: Discriminant analysis, Mayfair Journal of Agribusiness Management 1(1), 24-42
Abstract Consumer interest in organic wine is growing but the production process and the benefits in such products create a challenge. Producers require premiums for their products due to the difficult production environment and the perceived benefits in their products. However [...]Read more
Enduring Involvement with Wine and Related Behaviour: A Study of Nigerian Consumers Osadebamwen Anthony Ogbeide & Ideba Ele (2015). Enduring Involvement with Wine and Related Behaviour: A Study of Nigerian Consumers, Mayfair Journal of Agribusiness Management 1(1), 43-58
Abstract Wine consumption has become an important aspect of the Nigerian social life cumulating into an emerging market for wines and wine products. The reasons behind the increase in the consumption and the associated market are not known or at best sketchy. To explore [...]Read more