PDF Fulani Herdsmen and Communal Clashes in Nigeria_Issues and Solutions

The post Fulani Herdsmen and Communal Clashes in Nigeria: Issues and Solutions: ISSN 2205-6246 first appeared on Mayfair Journals.

PDF: Agro-forestry Practices for Climate Change Adaptation among Rural Farmers in Owerri Agricultural Zone of Imo State – Nigeria

The post Agro-forestry Practices for Climate Change Adaptation among Rural Farmers in Owerri Agricultural Zone of Imo State, Nigeria.
Chikaire, J.U., Anyoha, N.O., Godson-Ibeji, C.C. & Oguegbuchulam, M. (2016). Agro-forestry Practices for Climate Change Adaptation among Rural Farmers in Owerri Agricultural Zone of Imo State, Nigeria. Mayfair Journal of Agribusiness Management Volume 1, Issue No 2, Pp 39-49 first appeared on Mayfair Journals.

Climate change is one of the most serious environmental and human threats of the 21^st century. It is a product of the consumers’ actions and inactions, directly or indirectly that has led to high levels of the various greenhouse gases in the atmosphere and that have caused temperature to rise more than normal. Consumers demand for and consumption of products and services has gone unabated and particularly those rooted in unsustainable production methods. As years go by with no significant actions, the impacts of climate change will intensify with probable catastrophic effects. Across the world, how well informed are consumers about climate change or ready to take actions on it has no certain answer. This study determined the level of consumers’ awareness and perception of climate change. It also investigated consumers’ adaptation actions against climate change. A sample of 500 respondents was used for the survey. The findings of the study were mix; the relationship between consumers’ perception of climate change and the adoption of all the adaptation variables used in the study were significant but for three variables (Turn off all electrical appliances when not in use; Buy a locally made product rather than one imported from far away and; Talk to friends or family about global warming). The result also showed that some of the variables the consumers adopted were more expensive than the ones they declined. This created the suspicion that such variables were chosen for social status rather than to control climate change. Other finding included that the consumers lacked understanding of their role in the cause of climate change. Also the knowledge of what the consumer roles are in mitigating climate change was insufficient. So enlightenment is required; electronic media particularly radio should be used as the primary mass media for communicating climate change information as it is readily available and can be powered by battery in locations where there is no electricity. Government and media must partner to ensure that consumers are well positioned to have access to climate change information for knowledge and to take action.

PDF: Consumer Awareness, Perception and Action towards climate change

The post Consumer Awareness, Perception and Actions towards Climate Change
Osadebamwen Anthony Ogbeide & Ideba Ele (2015). Consumer Awareness, Perception and Actions towards Climate Change. Mayfair Journal of Agribusiness Management, Volume 1, Issue No 2, Pp 25-38 first appeared on Mayfair Journals.

This article presents a general overview and a reference point for understanding agricultural productivity at farm and sectorial levels. The review covered measures for improving productivity to the extent that it was obvious that incremental growth is a multifaceted interaction of components that relates to technology and technological changes, structural/institutional changes, industry restructuring and resource use and allocation. The ultimate objective of productivity growth is to produce output optimally at the most efficient rate. Productivity is important in distribution of income, the allocation of resources and the relationship between stocks and flows. While firm approach to increase in productivity is important sectoral or national growth approach is more desired.

Downlaod PDF: Increasing Agricultural Productivity_ A Review of the Multi-dimensional Approach

The post Increasing Agricultural Productivity: A Review of the Multi-dimensional Approach
Osadebamwen Anthony Ogbeide (2015). Increasing Agricultural Productivity: A Review of the Multi-dimensional Approach. Mayfair Journal of Agribusiness Management, Vol. 1, Iss. No.2, Pp 1-24 first appeared on Mayfair Journals.

The study investigated consumers in an emerging wine market with a view to gain an understanding of how to serve them best. The main objective of the study was to segment the consumers into serviceable groups using a combination of psychographic, socio-demographic and behavioural characteristics. A validated questionnaire was used to collect usable data from 487 respondents that represented ‘purposive and convenience’ sample from six major cities of Southern Nigeria. Data analysis was done using Strata 12 software. Principal component analysis method of factor analysis was carried out followed by reliability test. Cluster analysis was used to segment the consumers. The cluster analysis indicated three main groups of wine consumers in Nigeria. Cluster 1 showed characteristics of greenhorn wine consumers. They represent 50.1% of the consumers. Members in this segment will seek knowledge assistance about wine to make effective buying and consumption decisions.  They require knowledge of taste, price and stores and the provision should be part of the marketing strategy for the group. Cluster 2 represented 44.8% of the consumers and were referred to as enthused wine consumers. They enjoy wine related activities and promote their social self-image. They require more information about wine use than how to make purchase choices. Cluster 3 members were only 5.1% of the surveyed respondents and were referred to as die-hard wine consumers. They use the consumption and wine related activities to promote and signal their social image. They desire more information that promote consumption of different varieties of wine. Market segmentation studies assist marketers in product advertisement, new product development, brand differentiation and niche marketing strategies.

Download PDF: Segmenting the Nigerian Wine Market Using a Combination of Segmentation Methods.

The post Segmenting the Nigerian Wine Market Using a Combination of Segmentation Methods
Osadebamwen Anthony Ogbeide & Ideba Ele (2015). Segmenting the Nigerian Wine Market Using a Combination of Segmentation Methods. Mayfair Journal of Agribusiness Management Vol. 1, Iss. No.1, Pp 76-93 first appeared on Mayfair Journals.

The study was conducted in three local government areas of Edo state of Nigeria. Livestock development/husbandry is growing with livestock – goat, sheep, pig, poultry and cattle very popular in production and consumption. The increasing social economic position of consumers in the developing countries – particularly in Nigeria plays an important role in the food consumption patterns. Consumer preference for quality meat is becoming evident with important consequences for the transformations in the livestock industry. However there is not much known about how consumers value the quality of meat or how it affects their preference. This study’s objectives are to determine compositional quality preferences of consumers and to use the outcome of the objectives to advance improvement in the livestock industry. A convenient non probability sample of 343 respondents was used to obtain the study data and the data was then analysed with Stata 12 analysis software. Lean meat was the most preferred, followed by lean meat with moderate fat. Price, availability and social economic factors were significant in determining consumer preference. The study has strong implication for livestock management – stock selection, breeding, pasture management and housing. This study has some limitations – the size of the sample and its homogeneity make generalisation difficult considering the diversity of the country.

Download PDF: Meat Industry Development in Nigeria Implications of the Consumers-Perspective

The post Meat Industry Development in Nigeria: Implications of the Consumers’ Perspective
Osadebamwen Anthony Ogbeide (2015). Meat Industry Development in Nigeria: Implications of the Consumers’ Perspective , Mayfair Journal of Agribusiness Management 1(1), 59-75 first appeared on Mayfair Journals.

Download PDF: Consumer Willingness to Pay Premium for the Health Benefit of Organic Wine

The post Consumer Willingness to Pay a Premium for the Health Benefits of Organic Wine
Osadebamwen Anthony Ogbeide, Randy Stringer & Christopher Ford (2015). Consumer Willingness to Pay a Premium for the Health Benefits of Organic Wine, Mayfair Journal of Agribusiness Management 1(1), 1-23 first appeared on Mayfair Journals.

Download PDF: Consumer Willingness to Pay a Premium for Organic Wine_Discriminant analysis

The post Consumer Willingness to Pay a Premium for Organic Wine: Discriminant analysis
Osadebamwen Anthony Ogbeide (2015). Consumer Willingness to Pay a Premium for Organic Wine: Discriminant analysis, Mayfair Journal of Agribusiness Management 1(1), 24-42 first appeared on Mayfair Journals.

Wine consumption has become an important aspect of the Nigerian social life cumulating into an emerging market for wines and wine products. The reasons behind the increase in the consumption and the associated market are not known or at best sketchy. To explore the rationale behind the growth in the market, this study investigated the factors that influence the consumer behaviours relevant to wine use from an enduring involvement perspective. A multi-sampling procedure was adopted to select 487 respondents from three geo-political zones. Factor analysis, reliability test and multiple regression were conducted using the Stata 12 software. Findings show that the amount of money spent on wine was dependent on the enduring involvement variables of the consumer. Wine related lifestyles, pleasure/interest, age and educational qualification of the consumer influenced the amount of Naira spent on wine consumption. Wine related lifestyles and self-image/sign value, knowledge availability and disposable household income influenced the number of bottles of wine purchased. The wine market will consistently and sustainably expand as per capita income increases and well distributed. A study to segment the market is recommended.

Download PDF: Enduring Involvement with Wine and Related Behaviour_A Study of the Nigerian Consumers

The post Enduring Involvement with Wine and Related Behaviour: A Study of Nigerian Consumers
Osadebamwen Anthony Ogbeide & Ideba Ele (2015). Enduring Involvement with Wine and Related Behaviour: A Study of Nigerian Consumers, Mayfair Journal of Agribusiness Management 1(1), 43-58 first appeared on Mayfair Journals.